Kickstart Your Journey

Ignition Month

Kickstart your journey with workshops, tools, and a roadmap to align your team and set the foundation for breakthrough growth.

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From Vision to Action in 30 Days

Breakthrough growth doesn’t happen by accident. It starts with clarity, alignment, and a solid plan. That’s exactly what Ignition Month delivers—a focused, high-impact month designed to align your team, refine your strategy, and lay the groundwork for the next big phase of growth.

Over the course of 30 days, we’ll work together to create your Growth GPS—a detailed roadmap that charts your strategic priorities, quarterly objectives, and key milestones for the year ahead. By the end of the month, you’ll not only have a clear plan but also the tools, resources, and confidence to execute it with purpose and precision.

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During your Ignition Month, we take a systematic approach to build the foundation for your growth journey. Here’s what it looks like:

1/ Kickoff Session
We begin with an in-depth session to understand your business, goals, challenges, and opportunities. This is where we dig into the details of your current positioning, market dynamics, and team alignment, ensuring the entire plan is built on a strong, informed foundation.

2/ Three Strategy Workshops
These workshops are designed to do the heavy lifting of strategic alignment and planning. Together, we’ll refine your messaging and positioning, prioritize key opportunities, and map out actionable strategies that align with your vision and objectives. These sessions ensure your team is aligned, energized, and ready to move forward together.

3/ Two Customer Calls
Your customers hold the key to validating your strategy. We’ll conduct two customer calls to gather insights, feedback, and validation, ensuring the messaging and plans we create resonate with real-world needs and expectations.

4/ Customer Impact Compass & Strategic Message Blueprint

The Customer Impact Compass helps you uncover the key insights about your most valuable customer segments, anchoring your strategy in their needs and expectations. The Strategic Message Blueprint serves as an actionable, digestible source of truth—outlining key messages your team can use to connect with buyers across channels and stages.

5/ Completion of Growth GPS
At the end of Ignition Month, you’ll receive your Growth GPS. This isn’t just a plan—it’s a comprehensive roadmap that defines your strategic priorities, quarterly objectives, and key milestones for the year ahead. It’s your guide to staying focused and aligned as you execute throughout the year.

Immediate Access to the Engine Room & DRIVE Navigation Tools

The Ignition Month is built around our DRIVE Model: Define, Refine, Inspire, Validate, and Execute. This framework guides every step of the process, helping you clarify your vision, refine your messaging, inspire team-wide alignment, and validate strategies with real customer insights.

As part of your Ignition Month, you and your team will gain full access to The Engine Room. This is more than just a resource library—it’s your centralized hub for everything you need to execute your plan. Inside, you’ll find:

Templates and tools for crafting campaigns, refining messaging, and driving alignment.
Training modules to build team expertise and sharpen execution.
Guides and blueprints to tackle challenges and adapt to opportunities as they arise.
Exclusive insights from industry experts, including interviews, case studies, and actionable strategies.

New resources are added regularly, ensuring that your team always has fresh, relevant content to support your growth journey. The Engine Room is designed to be the go-to resource that keeps your team moving forward with focus and momentum.

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Central to this process are the 12 DRIVE Navigation Tools—comprehensive resources, templates, and blueprints designed to streamline execution and keep you on track throughout the year. By the end of the month, you’ll have a complete roadmap, backed by tools that ensure every step of your journey is purposeful and momentum-driven.

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Purpose

The purpose of the Ignition Month is simple: to set your team up for success. By the end of the month, you’ll have a detailed momentum plan that charts the path for your year. You’ll know what to focus on each quarter, how to measure progress, and where the biggest opportunities lie. It’s not just about strategy—it’s about creating clarity, alignment, and the confidence to achieve your goals.

Behind the Trajectory Engine system: your questions answered

What outcomes can I expect?

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Messaging isn’t a magic button, but it’s often the missing piece that aligns everything else. Teams that have implemented this system have shattered revenue goals, landed bigger customers, and launched into new phases of YoY growth.

No system will solve all your problems, but the right system can and will put you on the right track. Trajectory Engine helps you see the direction you need to go, mobilize your team, and unlock forward momentum. It’s the work that prepares you for the journey ahead.

Achievable outcomes with this system in place:
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- Increased Pipeline & Deals Won
- Stronger Market Positioning
- More Efficient Sales & Marketing Teams
- Unified, Purpose-Driven Employees
- Measurable Quarterly Progress
- Breakthrough Growth

What is the cost of Trajectory Engine?

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Trajectory Engine is an annual engagement built to drive real, lasting growth. In month one, we’ll onboard your team through Ignition Workshops, diving deep into your business and customer needs, uncovering key positioning and GTM opportunities, and creating quarterly roadmaps to guide your progress. You’ll also gain immediate access to The Engine Room for you and two teammates, packed with resources to support your journey.

We start with a $13,000 investment in month one to kickstart the system and equip you with everything you need, followed by $3,000/month to fuel ongoing momentum and growth. During these months, you'll retain your access to The Engine Room and we'll perform monthly alignment check-ins and lead quarterly strategy sessions with your team. These sessions give us the opportunity to adapt to business changes in real-time, shift focus to new ICPs and segments when needed, and respond to emerging market opportunities, all while still keeping you accountable and on course to reach your key objectives.

This annual engagement, invested over the course of the year, is how we help you chart your path, cross key mile markers, and reach your Dream Destination faster than you thought possible.

Who built this system? Who runs it?

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Trajectory Engine was built by Rob Wormley. Rob has helped dozens of growth-driven companies reach new levels with stronger messaging, positioning, and narratives. As the founder of Pitchstachio, he works closely with founders, CEOs, and executive leadership teams to break through growth barriers with the right mix of messaging strategy, change management, and vision activation.

Rob built this system to reach more teams searching for a trusted source and proven system that can help them go from where they are today to where they want to be tomorrow.

Our Q2 YoY growth is pacing to be over 400%. Our quarterly growth has been awesome - and the major product releases as a result of this positioning are just launching now.

Anthony Ostrowski

VP of Revenue, Yardstik

Working with Rob was an absolute pleasure. He was attentive and took the time to thoroughly learn about our industry and its unique nuances. Rob’s ability to craft meaningful and powerful messaging was incredibly impressive.